With a passion for travel, art, and design, Allison McCutcheon founded LOULOU in 2012.

Expertly crafted and made-to-order in New York City, LOULOU is a tribute to the luxury of simplicity and ease. Day to night – EN VILLE and SUR MER.

Inspired by the masterful shapes and tenets of Balenciaga and Chanel, LOULOU offers understated refinement and effortless chic:

Silk and double-faced wool crepe for the streets of New York and paris – Tokyo and London.

Vibrant linens for escapes to Marrakech and Jaipur –Mykonos and Capri. 

And a miscellany of favorite finds from travels around the world – for home and away. 

Bienvenue!